Role: Graphic Artist

Description

To fulfill the role of a Graphic Artist, you need to have expertise in the creative design field. You will also need to have some knowledge of the production process chosen for this product, for example, whether this includes shrink-wrapping and packaging the product or deploying a Web site. Given the context of business-to-customer communication, it is beneficial to have some experience in the fields of marketing and public relations.

Related Information

This section provides links to additional information related to this role.

Staffing

Skills

The Graphic Artist role requires experience-or at a minimum training-in graphic artistry. A person playing this role needs to possess creativity, an understand of marketing principles and an awareness of how to attract consumer interest.

Role assignment approaches

The Graphic Artist role can be assigned in the following ways:

• Contract the role out to a specialized graphic art consultant. This is a common approach to dealing with these responsibilities.
• Assign one (or more) staff members to perform the Graphic Artist role. Given that graphic artistry is a specialized skill, it is generally not possible to find staff members with combined software development and graphic art skills.

Further Reading

See the references page for further information.